Why Every Listing Needs a Walkthrough Video — And How to Explain It to Your Clients

May 19

When it comes to marketing a home, great photos are essential—but walkthrough videos are a game-changer.

As a real estate professional, your job is to help sellers understand the tools that will give their listing the greatest visibility, strongest first impression, and most serious buyer interest. That’s exactly what a high-quality video walkthrough does—and here's how you can explain it to your clients.

📊 The Stats Don’t Lie: Video Drives Buyer Action

If your sellers are hesitant to invest in a video walkthrough, let them consider these powerful numbers:

73% of homeowners say they are more likely to list with a real estate agent who uses video.
(National Association of Realtors)
Listings with video receive 403% more inquiries than those without.
(Zillow Consumer Trends Report)
Homes marketed with video get more qualified leads and often spend less time on market.
According to a Matterport study, 95% of buyers are more likely to call about a home with a video or 3D walkthrough.

🎯 What a Walkthrough Video Really Does

Photos can show space. Video shows flow, emotion, and experience.

A professional walkthrough video helps buyers:

Visualize how rooms connect
Understand scale and ceiling heights
Imagine themselves living in the space
Emotionally connect to the property
Prioritize your listing over others

Unlike static images, a walkthrough mimics the showing experience, but does it online—24/7.

🧠 Help Your Clients See the Bigger Picture

Here’s what to tell your sellers:

“Today’s buyers expect more than just photos. They want to feel what it’s like to walk through your home—and that’s what a video delivers. We’re not just listing your home, we’re marketing it like a product.”

Let them know:

It’s an investment that shortens days on market
It can attract out-of-area and relocation buyers
It keeps your listing competitive with other homes using video
It shows you, the agent, are going the extra mile for them

🚁 Bonus: Combine Video with Drone for Maximum Impact

Want to really elevate the listing? Pair the interior walkthrough with aerial drone footage to highlight:

Property layout
Nearby amenities
Curb appeal and neighborhood context

This hybrid approach gives buyers the complete picture, inside and out.

✅ Final Thoughts

If your client wants results, they need media that works harder.

A walkthrough video:

Sells the feeling of the home
Increases online visibility
Attracts more qualified buyers
Speeds up the sales timeline

And most importantly, it positions their property as a standout in a crowded digital market.

nettie Einhorn