Why Golden Hour is the Best Time for Real Estate Photos
Photographers often rave about the “Golden Hour”—but what is it, and why does it matter for real estate photos?
What Is Golden Hour?
Golden Hour is the hour just after sunrise or just before sunset when sunlight is soft, warm, and diffused. During this time, natural light adds a beautiful golden hue, reduces harsh shadows, and enhances texture.
Why It’s Ideal for Real Estate:
Exterior Shots Glow: The golden tones enhance curb appeal and warmth.
Even Light Distribution: Helps avoid overly bright skies or dark shadows.
Better Window Light: Interiors benefit from soft window light that adds depth without overpowering the room.
Real-World Results:
Compare midday photos to Golden Hour shots and the difference is night and day. Homes look more inviting, natural, and cinematic.
Bottom line: Shooting at the right time of day gives your listing a natural advantage—and we always aim to capture that glow.